Idea kitchen Reinvented for 2014

The iconic Idea kitchen has been updated by Pininfarina to give it a beautiful, contemporary new look.

Model kitchens are one of the most popular ways to showcase the latest consumer trends, and since 1972, Idea by Snaidero has pioneered minimalism and ergonomics in kitchen form.

Idea continues to combine sleek efficiency with elegant design, but with a more homely touch.

Modular storage spaces and wall-mounted cabinets are perfect for fuss-free cooking and preparation, while the LED bars integrated into the shelving and wall units give a really subtle sense of sophistication.

However, the showstopper is the gorgeous wallpaper, which uses an oversized floral print in shades of neutral and pink, highlighted by the complementary vases. This is a really modern way to use florals and it balances the kitchen wonderfully (this twist on pastel florals is reminiscent of our Rose design in our Riverside Park collection, which you can see here).

This stunning new design was showcased at Eurocucina 2014 and you can see it in lots more detail here.